Fwd: Do You Make This Mistake When Selling Your Mlm Products?

If you're like me, you've probably wondered how some network
marketers consistently produce outstanding sales of their mlm
products (And, how you can do the same). The truth is, along
with consistent effort and determination to win, there are some
key strategies that contribute to their success.

What I'd like to share with you today is how to avoid one of
the biggest mistakes network marketers make, and how to apply
one of these key strategies that can increase your MLM product
sales virtually overnight.

Before we get started though, let's take a look at this
simple-yet-deadly mistake most networkers make when selling
their MLM products.

Let's pretend for a moment that you're marketing weight loss
supplements that come in the form of shakes or diet pills.
You're in the middle of giving your prospect what you think is a
fantastic product presentation. You've clearly pointed out the
benefits of your product, anticipated any possible objections,
and are almost ready to take the order.

Then, the inevitable happens. Your prospect interrupts your
presentation and asks, "Why can't I just buy weight loss shakes
or diet pills from the grocery store?" And all of a sudden
everything comes to a screeching halt. Aarrgh!!!

It's as if they were reading a script and knew exactly when to
jump into the conversation with this seemingly impossible to
overcome objection, leaving you no choice but to try to compete
with the store down the street.

This highly ineffective approach is what's called an "apples to
apples" comparison. And it almost always ends in frustration and
the loss of a sale.

In other words, comparing your company's products to a similar
product that's readily available at a local retailer or online
is a death sentence to what would otherwise be a stellar
presentation. And the reason this is such a deal-breaker is
because using this approach makes it virtually impossible to
create a big enough advantage in your product that your prospect
has little motivation to buy.

So what's the solution? Easy, it's called an "apples to
ORANGES" comparison. And not only is it incredibly effective at
capturing your prospect's attention, it makes your job a whole
lot easier.

Here's how it works. Instead of comparing your product to
something similar. Compare it to something radically more
expensive, time consuming, emotionally exhausting or just plain
inconvenient - something that leaves no question in your
prospect's mind that buying your product is a "no-brainer".

Now, let's take a look at your presentation using the
apples-to-oranges method. And this time, instead of trying to
compete with Wal-Mart, we'll try a comparison to a couple of
weight loss "alternatives".

We'll start with purchasing weightloss equipment. In this
instance, we'll use the "Bow-Flex Revolution". This is a popular
piece of exercise equipment that currently retails for well over
$2000. You can let your prospect know that not only is this
machine expensive, but its large size will surely take up lots
of space in your home or apartment (and who knows how much
assembly is required).

Another comparison to try, how about joining a fitness club? A
membership at a national chain of fitness clubs costs about $250
just to start and then $65 for each month after that. This comes
out to over $1000 for your first year alone! In addition, a gym
membership will demand serious commitment, time, and lots of
self-discipline.

One more quick example of this strategy could be:

If the product you market is a pain-relief supplement to treat
muscle aches or joint pain. Instead of comparing your product to
prescription drugs or over-the-counter pain relievers, try
making the comparison to the stress, pain, expense, risks, and
hassles of surgery or pro-longed chiropractic treatment.

Are you starting to see how all this works? You want your
prospect to feel as though they would be a fool to pass up an
offer like yours. Whatever the case may be, effectively using
the "apples to oranges" comparison will make it blatantly
obvious that your product is the way to go.

Besides increasing your sales numbers (and your commission
checks), other benefits of using this technique include:

* No special skills are required - You and your entire downline
can start applying it immediately.

* Virtually eliminates the need to overcome objections.

* Makes your presentation alot more enjoyable and relaxed for
both you and your prospect.

If you've been looking to boost your sales results, then I
can't wait till you try this strategy. Imagine what it would be
like if you could walk into any presentation knowing that in
just a few moments, your prospect will become your next loyal
customer. Don't believe me? Give it a try and believe yourself.
You'll be amazed at the results.

About The Author: Joe Luna is a writer and network marketer who
provides free business building tips and strategies. The
marketing system he uses exclusively to build his business is
at: http://MLMOpportunityTraining.com This article includes free
reprint rights. All links must remain in place as is.

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